Your responsibilities
Are you analytical, structured, and thinking beyond algorithms when it comes to social media?
Then this role is for you.
As our Influencer & Social Growth Strategist, you'll combine strategic thinking with creative excellence. You’ll scale our influencer marketing and grow our social media presence with a deep understanding of formats, community dynamics, and UGC. A role at the intersection of growth, branding, and relationships.
Your responsibilities include:1. Social Growth Strategy
Analyze performance data to identify growth opportunities and develop scalable content formats for Instagram and TikTok.
Systematically test new ideas—formats, hooklines, editing styles—to drive organic growth.
Collaborate closely with our On-Camera Creator to translate learnings into action and establish efficient feedback loops.
Own reporting and insights, sharing clear KPIs and optimization ideas with the wider team.
2. Influencer & Creator Marketing
Identify creators who align with AMELI’s values, aesthetic, and target audience. Manage outreach, briefings, and communication.
Negotiate partnerships and buyouts while coordinating content delivery and approvals.
Evaluate UGC for both quality and performance, and manage its strategic usage.
Build and manage a structured Creator CRM and content library with performance tracking.
Develop our community-led programs (e.g. testimonials, ambassador programs, gifting/seeding strategies).